Plant A Seed for Safety

Digital

#PlantaSeedForSafety

Created by Alex Thomas, #PlantASeedForSafety exists to bring people home to their loved ones at the end of each day. It turns the agricultural safety spotlight towards rural women who hold considerable influence and enthusiasm for rural health and safety in their communities.

Words from the client

“I don’t say it lightly when I say it’s taken me YEARS to find such a genuinely talented, human-human design business in Studio Veld. Their capacity for great design, great customer service and truly tailored outcomes knows no bounds. Look no further, your ‘right fit’ is here.”

– Alex Thomas, Chief Planter of Seeds
#PlantASeedForSafety

Plant A Seed Portfolio feature centre desktop

Brief

Build a new website that recognises #PlantASeedForSafety’s three distinct audiences which have different and overlapping needs. Make it engaging and create the same dynamism that Alex delivers in real life while maintaining authority. Appeal to women without alienating male readers. Help increase awareness and communicate to people how they can work together to improve safety. This message must be crystal clear. And it needs to be built in Wordpress please.

Approach

A great example of how when you attend to the foundations you can build something fabulous. The first foundation was the information architecture, simplifying resource and action pathways for the different audiences. The next was the digital development of the existing brand colour palette to convey Alex’s energy personality on screen. The sole reason for this website is influence and action, #PlantASeedForSafety is an important and lifesaving movement, which makes story sharing and connection with social media for real-time storytelling simple but crucial features.

Plant A Seed Portfolio Website Screenshot

Identifying distinct user journeys for sharing knowledge and inspiring action. Goal: make it easy for people in rural communities to listen to Alex, to each other and take community action to inspire others.

Developing the existing brand colour palette for maximum effect in a digital environment. Goal: injecting some of Alex’s personality into her website.

Graphical User Interface design that feels friendly and positively highlights people. Goal: to differentiate from other safety websites by elevating the very human face of Alex’s work.