Brief
SASY’S existing website wasn’t telling their story, or carrying their workload. They needed a website that tells their story simply, supports key audiences, and could be updated in-house without breaking. Priorities included clear pathways to enrolment and tours, showcasing multiple learning spaces, lightweight integrations for event bookings and forms, strong accessibility and mobile performance, and meaningful SEO/analytics so the team can learn and improve.
It also needed to reflect SASY’s trauma-informed, non-judgemental tone while meeting accessibility standards, supporting multiple locations, and integrating everyday tools like forms and TryBooking. Without turning every change into a mini project.
In short, SASY required a calm, credible, future-proof site that reduces anxiety, earns trust quickly, and gives the team real control over content, structure and growth.
Solution
SASY made it clear to us that their audience might be going through a difficult time, so everything about their website needed to be easy to use. We reframed the experience around real tasks and trust signals, then rebuilt the site as a modular, mobile-first system in Craft CMS. Information Architecture was simplified to five clear hubs. Tour SASY, Enrolment, Programs, Support, and Policies; each with plain-language summaries, short paths (≤3 taps), and consistent calls to action.
We designed accessible components with AA/AAA contrast, which meant a slight adjustment to their new brand colour palette to fit the digital context, visible focus states, and friendly microcopy that mirrors SASY’s values. SASY editors now assemble pages from reusable blocks, so content stays on-brand. Key integrations such as consolidated forms, links, structured data for schools, privacy-safe analytics, are baked in. The result is a website that feels human, loads fast on a phone, which makes it easy for families to find help, and for staff to keep everything current.
