VALAI is a fintech for climate action company built by a team of creative technologists, sustainability experts and property valuers devoted to building the future beyond net zero. Their data feeds financial decision-making tools that empower businesses to support home electrification at scale, drive green financing and manage ESG risk.
Manage risk, engage customers,
and drive decarbonisation.
They turn insights into action.
VALAI came to us looking for a new way to talk about themselves, a fresh look, a brand new website and a clone for their product website. As a B2B company they were concerned they weren’t communicating their offerings clearly enough to the right audience. As a parent company with an additional trading brand, they were looking for visual change but not a dramatic departure. And as a company with a complex offering to clients in highly regulated environments, they needed to elevate their narrative without tripping over industry and government rules.
We listened hard, this is a complex B2B offering. Starting with some lengthy discovery and feeding it into the narrative and brand family review. Unpacking reasons for change and understanding the constraints within which VALAI operates.
This prompted us to recommend a simple but powerful branding shift which gave the green light to a brand new graphical user interface for their website. This deep discovery also reframed our UX thinking to create a deceptively simple information architecture that neatly shares their complex offering. Early unanimous approval for wireframes allowed us to create the mobile design and start an early build so VALAI could meet a super important event-based deadline. With website launched, the last piece of the puzzle was delivering a content strategy to guide how they talk about themselves across blogs, newsletter and social media
The project started with a brand refresh shaping VALAI logo in a simple, functional style.
Goal: Bring the parent and product brands together in a strong, cohesive brand architecture that boosts the website interface.
Interactive elements add dynamism to the key messaging on a content rich website.
Goal: A gentle but insistent visual flow directs and reinforces VALAI’s value proposition throughout the website.
A deceptively simple information architecture directed to entice 3 market segments while keeping the brand as hero.
Goal: To simplify the user journey at the start of a long, complex sales cycle and house the detailed content each client would need to consider engaging with VALAI.
